Archive for January, 2010

Develop Consumer Surveys Using Mind Mapping Software

Sunday, January 31st, 2010

http://clk.bz/business-planning

In any consumer marketing research study, the survey is the key element. It is with the survey that the consumer opinions are collected, driving the data that ultimately leads to the all-important research findings. As such, developing a good consumer survey is crucial. Marketing researchers use a variety of tools for brainstorming in order to come up with the correct format and effective questions for the survey. However, few of these tools contain the advantages found in a Mind Mapping software tool. With a Mind Map, researchers have the ability to “map out” their ideas for survey questions in a creative and visually dynamic manner. By making use of diagrams that contain several points of visual and mental association, Mind Mapping software allows researchers to organize their thoughts surrounding the survey more easily and intuitively.

What is Mind Mapping Software?

Mind Mapping software is any software that is used to create images, diagrams, pictures, and other graphic visuals in order to show the relationship between ideas or other types of information.1 With Mind Maps, the key concept or main idea of the information being presented is represented by a central image, located in the center of the map. Any themes surrounding the main idea are shown on “branches” that are attached to the central image, with subsequent themes of less importance attached by “child branches” or “twigs”. The resulting diagram is a “map” of the ideas and information shown in a spatial, rather than linear, format. Moreover, along with the ideas shown on the map are images, visual graphics, and colors that the constructor of the “map” associates with each of the themes and ideas. Mapping out information in this manner is widely believed to allow the brain to process the information in way that is more consistent with its natural functioning.

Using a Mind Map to Construct an Effective Consumer Survey

A team of market researchers has just landed a big account for a cake company that wants to know what cake flavors their customers prefer most. In addition, the cake company wants to collect some relevant demographic information about its customers, such as age, income, and education. The team must develop a survey that will allow them to collect of the information the client wants, and they decide to use a Mind Map to help them do so. The team first begins by representing the main purpose of the Mind Map, the survey questions, in the center of the map. They then list the main objectives, or key pieces of information, they want collect, such as “Preferred Cake Flavors”, and “Demographic Information”, on the “branches” that are attached to the central topic. The team then brainstorms possible questions for each of objective on “child branches”. When the team has finished brainstorming, they select the best question from each group of possible questions to include in the survey, and lists them on “twigs” attached to the “child branches”. Throughout the map, the team has added visuals, colors, and graphics in order to make it easier to conceptualize. The attached Mind Map exhibits what the team’s described diagram might look like.

Finalizing the Consumer Survey

Once the team has selected the questions they will use in the survey, they can now begin constructing the format of the survey. In order to do so, the team decides to create another Mind Map to brainstorm about the order the questions should be presented in. Following a similar method as described above, the team collaborates about possible question order, and subsequently decides upon the appropriate question order for the survey. Thus, the team was able to use a Mind Mapping software tool to determine both what questions to include in the survey, and more importantly, how to list them, highlighting the usefulness of Mind Maps in helping researchers develop effective consumer surveys.

  1. Farrand, Paul; Hussain, Fearzana and Hennessy, Enid (May 2002). “The efficacy of the ‘mind map’ study technique”. Medical Education 36 (5): 426–431.

The Way In Which A Web Promotion Expert Works

Saturday, January 30th, 2010

I have been working in the web marketing and web promotion industry for the last ten years. I feel that I have gained a great deal of knowledge and experience in that time.

I have my own web promotion tips website and also attempt to gain new clients by writing a letter similar to what is written below to various web designers.

The way that I work is quite simple; a client will advise me on the five main key phrases for their site and then I work to gain high rankings in Google for these phrases via various methods including the all important link building. The average monthly spend of each client is £300. I am normally able to gain top ten rankings for the majority of the phrases within a couple of months and then work hard to maintain these rankings.

I would be happy to offer this service to your clients, via your company, without them even being aware that I am involved as such; i.e you adding your fee on top. If this is of interest I would be able to lower the monthly fee to £250 per client.

At the outset I would require their five main key phrases. Obviously if they are ultra competitive such as “DVD authoring” I would make a recommendation to target an alternative such as “DVD replication company” or “composite doors” could be “composite front doors”.

Once all parties had agreed on the phrases I would then suggest possible subtle changes to the homepage and source of the site; once these are complete I then start working on achieving those high rankings.

I work extremely hard and take a pride in the way that I conduct my business. I thrive on success and it is a real buzz to see the various websites climbing up the Google rankings.

After a few months many of my clients ask about promoting additional phrases and they are able to do this by increasing their monthly spend. They are happy to do this as they have seen the success etc.

One way links is what I focus on obtaining and I most certainly would not ever thinking of “buying these links” as that was “so last year”!

Related Blogs

Best Web Marketing Services at JaredsDirect

Saturday, January 30th, 2010

The web site design business has improved to become a terribly vital half of the internet nowadays. Additional and additional individuals are trying to advance the utilization of the Internet as a promotion tool to internet develop or showcase their businesses. This said, not every business can become successful on the Internet. If you are taking a close look, most of the websites that have wonderful internet design structures and options create additional money. Your website is either connected to a business, diversion, or a charity. This classification will help you decide on if sales, design, or each ought to have the final say.
This is straightforward to understand. Individuals like a smart quality service and an simple to use, error free system. Smart internet design solutions enable such websites to achieve their goals successfully, hence becoming successful. Different web design features play completely different roles to work out how people understand them. As such, it is terribly necessary to own a user-friendly navigational menu. If your website has a heap of pages, it is crucial that you utilize good web style techniques to make a navigation that is terribly structured. In different words, your net style solutions should enable the visitor to find the pages he or she wants terribly quickly.
An SEO net design may be a theory for a web site which uses giant architectural design values based mostly on the Internet. The planning ought to be ready provide out the data {that the} user is seeking and at the same time be simply read across many if not all browsers. This is half of search engine optimization because the SEO internet designer should additionally be able to suit robotic crawlers and spiders in their quest for data concerning the website and other data.
These are highly scalable managed hosting plans that you’ll be able to develop with. From necessary managed semi-dedicated hosting solutions through to high performance load-balanced dedicated server solutions to support your massive-scale, task essential applications, along with other CMS, e-commerce, and Internet applications.
Web Hosting Document exchange Standards, Elements of Internet publishing, Document Management, Net Page Style Consideration and Principles, Search Engines, The way to register a Website on Search Engines, Publishing Tools.
Our Network Engineers constantly supervise and evaluate our shared and dedicated web hosting solutions. With years of data managing dynamically generated web sites, we have a tendency to have the grasp-how to urge absolutely the best performance potential from our servers and network.
Customers will simply and quickly be moved between our completely different hosting solutions as their web site desires grow and change. A shopper can easily migrate from simple managed shared net hosting all the approach up to a complicated load-balanced dedicated net server solution seamlessly. Likewise, our internet hosting clusters will be upgraded and additional servers added at any time, permitting us to scale and increase cluster capability while not affecting uptime or performance during your growth.
Webmasters are usually told that publishing additional online content, on a usual basis could be a superior formula for fulfillment on the internet. A deep, content-made web site boosts search rankings, positions your business as a trusted resource, and even helps raise sales.
Net Development at Jared’s Direct, is seen as a holistic complete optimization, professional web site development and promotion. Our website development company integrates numbers, creativity and technology to form lasting brands. We have a tendency to are a software development company primarily based in New York.
We have a tendency to create customized Software and website designs, best graphic design, Link Building, search engine traffic, Web site Development Services & dedicated web hosting. We have a tendency to promise to provide you the best Services.
Our excellence in service will help you rework your website into a more successful on-line business.

To discover how you can rid restless leg syndrome from your life without spending another dime on expensive medications or “miracle cures”, visit: restless leg syndrome. 100% total satisfaction and you will see incredible results fast. Eliminate restless leg syndrome now!

Ardyss Review - Future of Body Magic

Thursday, January 28th, 2010

Ardyss

There are no limits to what some people would do to attain the ideal body structure. Some opt for expensive tummy tucks and liposuction; some take dubious weight-loss pills while others go on crash diets or work-out sprees to lose weight. All this involve a lot of time and money. So when Ardyss International came out with a product that promised customers to make them lose two to three sizes instantly, it was hard to believe. Not just this, the company also offers an opportunity to customers to join their network as a distributor and generate a decent secondary income. Read more to explore your earning potential in this company.

-    A Brief Introduction

Ardyss International was founded in 1989 in Mexico by the Diaz De Leon family. In 2007, the enterprise was converted into an MLM organization and the base was relocated to Las Vegas.

-    The Ardyss Body Magic 2 Steps System

This is the flagship product of this undertaking. Ardyss Body Magic is a reshaping garment which, when used regularly helps shape up the body by improving posture and shifting flesh from unwanted places to where it looks attractive. 

-    Other Products

The Angel Bra is another popular Ardyss creation. It’s said to firm up the breasts and reshape it to look attractive and boost the user’s confidence. The company also offers other products catering to skincare, nutrition and reshaping for men.

-    The Ardyss Income Opportunity

Why Should You Join This Corporation?

With an instant profit of 40% per sale, an income of for every power pack you sell and lots of bonuses and perks for achieving targets, this work from home business may seem very attractive to take up. The Company offers training to new reps and offers good back office support. Given the high demand for products such as body reshapers and the quality of products, working as an Ardyss rep may seem lucrative enough for people to quit their regular jobs and join here full time.
Still, not everyone feels the company is a cash cow. Most reps are disappointed with the slow income in this business.

Problems Faced By Ardyss Reps

Many distributors claim to earn six figure incomes every year in this business. But the truth is, most people treat this business as only a means of secondary income. Most people don’t think they could earn beyond a limit even with the Company’s help and training.
Most people now have an aversion to network marketers; they feel they’ll be coaxed into buying products they don’t need. This narrow-minded outlook is displayed even by the company in the training it provides. The Power of Five as advocated by the Company teaches you to search within your contacts to get five friends or relatives to buy products from you and join the business. Even if you have a long list of contacts, remember, not everyone would be interested in your product. Most people shy away even when you call them for an appointment. Network marketers are notorious for their constant calls, tall promises and enterprising “parties”.

The Solution

Don’t lose hope. Ardyss is a business opportunity which, when promoted the right way could be very profitable. Instead of confining yourself to the narrow scope of your network, reach out to people outside your circle and get them to buy your product. Online product promotion is a very effective way to promote your business; especially when the product deals with body slimming and reshaping. Use this to your advantage; start your online venture and learn how to divert web traffic to your website. There are a lot of online marketing techniques that are sure to boost your profits and make your business successful. All you need to do is learn.

Net Marketing - How this changed method changed my life

Wednesday, January 27th, 2010

Sometimes in life you simply feel impressed by some unknown force that drives you to the brink of madness. That is how I feel concerning Internet marketing. I’ve got been doing this full time currently for over 2 years and it hasn’t forever been easy. I’ve learned thus several cool tricks of the trade and I’m grateful for this experience.

If you are new to the Net Selling world then you almost certainly feel as I did two years ago, a small amount lost I am sure. If you merely had the proper tools or if you simply knew the proper individuals you may see your dreams and concepts come back true. The laborious part regarding this business is that there are not any free handouts. Your lucky if you get some facilitate on forums and in groups. I actually understand and perceive how you feel.

I have spent countless hours on the pc looking out and reading. This is certainly and trade that needs it’s fair share of research. It has been my expertise that it’s unbelievably important to form connections with folks when possible. I assume a ton of people miss this point. We have a tendency to tent to strive and do everything alone. It’s for this terribly reason that we tend to hold ourselves back while not even realizing it.

For those of you looking to begin an Web career I might like to allow you some advice. First off you’ve got to get over the idea that one thing massive is going to happen for you overnight. I understand you hear stories regarding folks who have made several dollars without much time or effort. Truly that doesn’t happen as typically as you might think. As a matter of reality, it’s very rare that someone comes up with a million greenback idea.

I might compare it to winning the lottery because the chances are very slim. Having said that, you can become a very successful Net Marketer if you learn the techniques that we tend to all should abide by. The 000 key to the present business is to see your dream and then never stop until you’ve got made it a reality. I have learned one among the simplest ways to be a successful Net Marketer is to use the web communities to find out from and then to promote too. If you’d like to be told how to promote to forums and different online communities you’ll be able to pick up a FREE copy of the Mind Over Marketer Ebook.This fifty five-page ebook will teach you a number of the most effective techniques for promoting to on-line communities. You’ll jump start your on-line career by learning the techniques outlined in the ebook. I wish after I was beginning out somebody would have told me this information. It would have saved me thousands of dollars. I hope you learn to form your dreams come true and I am positive if you keep it up, you may sometime soon be calling yourself a true Internet Marketer.

To find online roulette systems, roulette strategies, winning ways of making a bet, and useful software, visit: how to win at roulette. how to win at roulette is really a great and comfortable way to earn A LOT OF money. Get everything you need to know about how to win at roulette!

9 Ways To Drive Targeted Traffic To Your Website

Wednesday, January 27th, 2010

Each online business wants targeted traffic – whether or not it is selling a product, service, affiliate promoting website or Google Adsense site. An affiliate marketer may have all the items needed for him to be ready to achieve a business like affiliate marketing. He/ she may have the necessary drive, diligence, passion and perseverance to be ready to perceive how the system works. He/ she may have all the tools necessary in maintaining the business, as well as a extremely distinctive and attention-grabbing web site that may earn him/her a fortune if solely the entire world may see it. But, of these would prove useless if he/she will not understand how to drive traffic to his website.

Obtaining individuals who matter to work out one’s website is a troublesome enterprise if he tries to think about the actual fact that there are rivals everywhere waiting to pin him down. The immensity of the internet in addition to the net business world has given birth to the fierce competition between on-line businesses, each of whom has his own great product to offer. With all the websites piling on top of each different, how would one be able to stand out? Here are nine ways that to drive targeted traffic…

1. Search engines: What they will do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having high search engine rankings is very important in building popularity links, and the employment of the right keywords is very important achieve this goal. Once a website is on high of the list, it is simply accessible to anyone who desires to determine it for himself.

2. Offer unrestricted rights to Ebooks and reports: Produce Short ebooks and reports branded along with your web site link on the footer of each page. Provide them away on their website or to your mailing list also offer them rights to sell it on their websites and auction sites. What can be higher than this for driving traffic to your website? If you give resale rights, return of them will sell it to others and in turn you get a lot of guests!

3. Link Exchange: Contact other webmasters for a attainable link exchange partnership. Locating websites that are connected to one’s own web site is the first task. Once there, he should be in a position to establish communication by personalizing everything as a lot of as possible. It’s then potential to create reciprocal link exchanges between webmasters whichever method the affiliate marketer prefers.

4. Be a part of link exchange programs: This is the new method of linking. This will drive targeted traffic. There are a number of free link exchanges services. Paying for a link exchange program is also value your money.

5. Write your own articles: This can be an efficient approach in promoting a website, as a result of sensible content that are appreciated by readers can lead them to go to the author’s very own website out of sheer interest.

6. Discussion forums: Participate in discussion forums of your space of experience and answer somebody’s question. A discussion forum might user of all levels – beginners to advanced users. There are a number of queries that newbies ask. Build sure you respond to it. After this invite them to go to your website. Build positive your signature file has your links with a very smart caption.

7. Joint venture marketing: This can be one in all the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to each parties as it permits them to reach a large customer base in a short quantity of time.

8. Newsletter subscription: Creating a list of subscribers that one can refer to each so often, as a result of they’re those that would persuade be valuable assets for the marketer concerned. The employment of autoresponders and customized newsletters is one way of keeping track of them all, and holding on to them by letting them recognize regarding new merchandise and services is an important task that should be done by the affiliate marketer concerned.

9. Knowing one’s market through and through. It’s necessary for traffic to be targeted to people who may have a special interest within the theme or topic of 1’s website. This method, a solid client base is going to be created. Once a potential customer shows an interest in a very particular web site by paying it a visit, one should not waste time in making an attempt to indicate him that his effort is worth it. Keep contact data (atleast name and email address) of your customers is critical. Once someone is curious about your product, it is easier to market alternative products together with affiliate products.

Traffic generating methods are important in attempting to form one’s affiliate promoting career inch forward. It is continuously advantageous to plan one’s moves in any business that he may undertake. This is often notably so in affiliate marketing. If one knows how to urge individuals to work out what he has to supply, then he is on the right track. Last but not the least, have some scripts/ tools to perform these actions – bookmark page, set home page, tell an addict and exchange link.

Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web site traffic. With increase web site traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web site traffic, time for you to be first on Google!

Related Blogs

Real Estate Investing 101

Sunday, January 24th, 2010

When you think of real estate investing, a number of things may come to mind. You might immediately leap to real estate investing being real estate portfolios and real estate retirement plans or you may think instead of short sales, bulk reo investing and virtual real estate investing. You likely also are wondering how these things factor into real estate investors’ roles in the current economy.

There is a lot to learn about real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. Whether your target is short sales, bulk reo sales, virtual real estate or improving real estate investor abilities, you need to know some real estate investing basics. Here are three real estate investing basics that even some experts do not really know:

1. Real estate investing education is a true investment that always has a positive yield. In any real estate deal, there will be thousands of dollars in potential wealth. Knowing about getting that wealth is the key in the end to your success. Learning about real estate increases your chances of success when you do a real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. You can succeed in real estate investing regardless of the state of the economy. Often people think that you can only be a success in real estate when the economy is good. In fact a bad economy is not a bad economy for real estate investors. Likely you will be able to find properties at deep discounts. You could also locate deals that would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. When an economy is less than thriving, short sales, bulk reo sales and virtual real estate can prosper. You can save yourself from financial difficulty along with others by knowing how to do these deals.

3. You will not need lots of money to be a successful real estate investor. You can make real estate investing a success regardless of how much money you have. There are many deals that will let you use other people’s money to do them. If you look like a good investment a private lender may let you use their money. A person who is a solid investment knows as much as possible about real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

You can generate lots of wealth by real estate investing. You can create income regardless of the economy. Using a knowledge base of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to make success for yourself. Knowing real estate investing basics will help you succeed as a real estate investor.

Stellar Secret For Extraordinary Income As A Personal Trainer

Friday, January 22nd, 2010

If you’re in business as a Personal Trainer you already know that marketing is crucial. But if you think that you need a bachelor’s degree in business in order to market your personal training business successfully, think again.

Some of the best business leaders out there today don’t have a degree in “marketing”; instead, they’ve learned that self-confidence is the greatest secret weapon towards attracting top clients and striking important deals for your business. Don’t think you’ve got what it takes? These pointers will help you rise up tall and make your business shine:

Stand Up Straight. It might sound familiar, like something you heard a kid. You probably already know how much body language communicates without words, but make sure you notice what your posture is saying. If confidence flows in your body, your clients and business peers will pay attention and hear you out.

Dress Appropriately. There’s nothing worse than showing up to a meeting or event with an important client, only to be under dressed. Being a personal trainer doesn’t give you an excuse for wearing gym clothes when meeting with your accountant; make sure you dress appropriately, and pay attention to your grooming.

Pump Yourself Up. If you’re still suffering from low self-confidence, try this exercise: every morning when you wake up, look at your reflection in the bathroom mirror and tell yourself why you’re so amazing. Maybe it’s because you’re such a good listener, or because you’re loyal to your clients. Speak out loud and repeat these reasons why you’re so great again and again. Keep up with it and watch your self-confidence increase quickly.

You want to be seen as a leader with charisma.

Fake It ‘Till You Make It. Stressed out by the pace of life? Take a deep breath, and pretend that you’re a big-shot CEO, or an uber-confident businessman. The more you act confident, the more that it will become organic to you.

The confidence you have in yourself is essential for creating confidence in your fitness business. This is one of the most fundamental laws to success and wealth in any business.

Ready to grow your Fitness Business?

Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?

Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.

Want more expert advice on growing your fitness business. Check out these personal training info articles.

Looking to Join an Affiliate Marketing Business? Here is Some Helpful Advice

Sunday, January 17th, 2010

So, you have a website but now are struggling to take it to the next level. You have read about affiliate marketing but you are not sure if it is right for your business. The good news is: you are not alone. Basically, an affiliate marketing company is about partnering up with an“affiliate” who in turn, promote your products on their site, and take a commission off the completed sale. There are a ton of different options when shopping for an affiliate network and it is important you know what to look for before you lay down your credit card.

Every affiliate network will require some sort of financial commitment up front. Do not join a network that makes outlandish promises. These companies usually require a huge payment upfront up to ,000 just to get you into their network. Some talk about how much money you will make and that it is easy to make back your initial investment. Do not fall into this trap. There is not a guarantee in affiliate marketing so it is best to start small at a lower investment before selling the farm.

Be sure you check into the company before you commit to anything. And of course perform extensive research. You want to look for low commission rates, organized affiliate marketing programs, and access to the affiliates by phone or email. You will want to choose a network that also provides these services if your company has a limited tech or creative department. At times the services will be included in the package and other times you will have to make an additional investment.

The single most important thing about being successful with affiliate marketing is the landing page. A landing page is a 1 page lead or sales generation tool that users “land on” when they click on your ad or link on your affiliates websites. Even if your organization does not have the greatest converting site, your landing page can easily counteract this. Most affiliate marketing businesses will work with you to optimize the landing pages. You will want to build several landing pages ideally, and perform some testing and research to see which landing page works the best. A great way to stir up some ideas is to search online for high converting landing pages. There are tons of sites that talk about what is working and not working on a landing page with examples from a variety of different companies.

If done correctly, affiliate marketing can be a lucrative aspect of your business. Just be mindful that not all affiliate networks and businesses are created equal.

Epicenter Network offers contextual advertising and CPA lead creation through its affiliates and web properties. Find out how Epicenter, an affiliate marketing company, can work with your business.

Related Blogs

How to save money on marketing

Tuesday, January 12th, 2010

Marketing is a central element of all businesses because it is necessary to attract customers and gets more sales.  Without marketing, you would have no business.  But as the saying goes, you have to spend money to make money.  So how can you reduce your marketing expenses and maximise your return on investment?

Here are 10 top tips to save money on marketing:


1. Get a good name
- A great company name has three important benefits to your marketing.  The first benefit is that it tells people what you do.  The second benefit is that it makes people like your business.  And the third benefit is that, it makes it easier for people to remember you.

Good brand naming isn’t easy, but if you get it right you will get better value from your other marketing activities in the long term.

2. Get a great logo design - Your logo is an essential part of your visual marketing and is the single most significant advertisement for your business. Every time it is displayed is an advert for your company.  Get yourself a custom logo design and it will make you stand out and gain the attention of your potential customers. In addition, as a picture speaks a thousand words, your logo instantly tells your prospect what type of business you are and if well designed will tug at their heartstrings and form an emotional attachment.

A good logo is a great investment that pays for itself straight away by generating more sales and brand recognition, whereas a weak logo design gives all the wrong signals and turns customers away.

3. Write good briefs – When you commission any design or marketing work, make sure that you understand exactly what you need, why you need it, and that your team communicate this to your marketing consultancy clearly.  Providing clear and well thought through briefs, not only means that you save money by reducing the workload of the consultancy, but also means that your campaigns will be more effective because they were carefully planned and executed.

4. Be interesting – There is no better type of advertising than free advertising, and the best way to get it, is to do something interesting.  Doing amazing, revolutionary or just downright bizzare things can get you free advertising in two ways.  Firstly, as you have turned yourself into a news story, the press will feature you as an article rather than a paying advertisement.  Secondly, you’ll get people talking about you and therefore spreading your name by word of mouth.

It takes some imagination and guts to do something genuinely newsworthy, but any business could use this technique, and not only is it cheaper than advertising but customers also place a higher value on information that they gain from news stories and word-of-mouth than they do from adverts.

5. Search Engine Optimisation (SEO) – Many businesses see the internet as a low-cost way to promote their services, but with millions of other websites out there, getting yourself noticed on the internet is not as easy as it sounds.  Instead of spending a lot of money on online advertising, SEO is a way of making your website naturally rank highly in search engines like Google for important keywords, meaning that your target customers immediately find you when they search for your type of product and services on the web.

In addition, you can save even more money by getting an SEO Web design, whereby your website is designed with all of the SEO features built-in from the outset instead of adding them on later as a separate activity.


6. Look after your existing customers
– It costs a lot less to encourage existing customers to come back than it does to entice new customers to use your products and services.  Ensure that your give each customer a great experience and make them feel special by targeting promotions and benefits exclusively at them, giving them both and emotional and practical reason to show loyalty to your brand.

7. Keep it simple – One of the greatest wastes of marketing expenditure is overcomplicated design and messaging.  People have busy lives and are very selective about what information they absorb.  Keep all of your communications very clear and use simple messaging so that your key messages are clear, even at a glance.


8. Use free advertising space
– Why pay for expensive advertising space on billboards, Train, magazines or TV when you probably already own some really great advertising space on company buildings, company vehicles, uniforms, packaging etc.  Anything that you own that comes in contact with people could be used to promote your business.

9. Be a resource – People are always seeking useful information on topics that interest all relate to them.  Chances are that your staff are experts in your industry and have a lot of knowledge that could benefit your potential customers.  It doesn’t cost much to give some of this information away in terms of fact sheets, seminars, blog posts or pod casts.  The advantage is that it will specifically attract the exact people who are very interested in your products and services, and it will mark you out as the reliable experts in your sector, so that when your potential customers need to buy something there’s a pretty good chance they’ll turn to you.

10. E-mail marketing – If you promote your business using direct mail, then you should definitely consider e-mail marketing.  It is not only a lot cheaper because it saves money on printing, envelopes, stuffing envelopes and postage, but you can also be far more intelligent in your approach.  Use a dedicated e-mail marketing solution, and you can find out exactly who actually reads your campaigns and stop mailing those that aren’t interested.  Then you can focus your marketing more effectively so that it appeals to those who are reading your mails.

Any business can apply these tips, so start thinking to see how you could streamline your marketing to make more money with less investment.