Use Web Site Marketing Services to Grab Market Share During the Recession.
Monday, August 3rd, 2009In these turbulent times, many companies seek to cut back their marketing efforts to save a buck. Depending on what type of financial position you’re currently in, a cutback may be a necessity for your company. In most cases however, cutting back marketing isn’t essential - and it isn’t necessarily wise.
I invite you to suspend your judgement for a moment while I elaborate.
History tells us that many of the people and businesses that achieve the greatest success, gain that success by going “against the grain”. They’re unconventional. Instead of adopting a “herd” mentality, something about their approach or methods are different.
Warren Buffet, perhaps the greatest investor in history, subscribes to this way of thinking.
While most think of Warren Buffet as a relatively conservative blue chip investor, he’s more contrarian in his strategies than he appears to be. For recent back up evidence, simply look at his multi billion dollar investments in Goldman Sacks and GE when markets were extremely volatile and uncertain. His recent investment in late 2008 totaled 8 billion dollars in these two companies (a huge chunk of his net worth) when many people were liquidating their investments from fear of further loss.
While most people were cashing out of the markets, Buffet was moving in - and moving in big.
Warren Buffet sees great opportunity in uncertain times, and is willing to act in an unconventional way to achieve the financial results that he wants to achieve.
In the marketing world, some of the same tactics are being used by smart business people. When most businesses cut their marketing spend - blaming the economic downturn - smart business owners seek out better marketing methods and acquire clients while their competition hibernates. Among the preferred lead generation tools used by these individuals are web site marketing services.
Why web site marketing services? Internet Marketing offers several advantages over traditional marketing. Some of these advantages include:
1.) Online marketing, is generally more cost effective than more conventional forms of marketing - and is often able to deliver a better return on the marketing dollars you spend.
2.) Online marketing methods can be measured for effectiveness very easily with very little initial spending involved.
3.) Investing in Internet marketing can often deliver ongoing results, in contrast to the short term payoff derived from many traditional marketing avenues. An example of this contrast can be seen with the need to continually “top up” your marketing spend when your TV or radio campaign comes to an end in order to have them deliver more leads versus the more prolonged lead generation you get through search engine optimization or affiliate marketing.
4.) Online marketing is very flexible. Things can be updated and changed, started and stopped - in real time.
The list goes on and on…
In light of the current economic climate, I would encourage small businesses to keep Warren Buffet’s contrarian approach in mind. When the herd is putting their businesses in cruise control, I invite you and your business to experiment with some new marketing methods that will increase your market share. I invite you to learn more about the variety of cutting-edge web site marketing services available to assist you in achieving your desired marketing goals.
