Conversion Marketing

Not all affiliate companies are eager to accept new affiliate marketers. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy refers to this type of thing as the “Sales Prevention Department.”

Many affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately advertisers are not always eager to get new affiliates on board and fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser - also known as the “merchant” decides they want to have affiliates promote their products. Because running an affiliate program is a full-time job, the advertiser will then look for an affiliate network to operate their affiliate program.

For example, let’s assume that an advertiser decided to hire one of the big companies with a well-known brand to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $10 for a sale, the network may be taking $3.

Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, large networks including do nothing to deserve their high fees.

That is why I prefer to work with the small mom and pop type networks. The big networks provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some next steps to take if your application is denied:

1. Consider contacting the merchant company directly. You can usually find some contact information right on the company’s website. Explain to them that you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. In Chapter 4 of The Online Entrepreneur - available at Barnes and Noble and Amazon - you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Write an email to the merchant via your network account. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser - if they bother to do so at all.

Remember, don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Internet marketer, consultant, trainer, and author. Find affiliate tips and advice from marketers with more than a decade of online experience at Six Figure Program. Or, learn about news, events, and training materials from Ben Moskel.

Sometimes working with affiliate partners is a frustrating experience. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy refers to this type of thing as the “Sales Prevention Department.”

Even good affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately advertisers are not always eager to get new affiliates on board and fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser - also known as the “merchant” decides they want to have affiliates promote their products. Operating an affiliate program is a full-time job since it involves tracking, management, etc. Thus, the advertiser typically outsources theses tasks to a third party network.

For example, let’s assume that an advertiser decided to hire one of the big box companies to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $10 for a sale, the network may be taking $3.

It is difficult to cut out the ‘middle man.’ Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, big networks often do nothing to deserve the high fees they charge their clients.

That is why I prefer to work with the small mom and pop type networks. The big networks provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some next steps to take if your application is denied:

1. Consider contacting the merchant company directly. You can usually find some contact information right on the company’s website. Explain to them that you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. There are hundreds of smaller, and possibly more intimate networks. In Chapter 4 of The Online Entrepreneur - available at Barnes and Noble and Amazon - you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Contact the merchant via your network account. Then, try to get contact information that works so you don’t have to wait for the network to filter the messages and ‘get around’ to sending it along to the proper party. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser - if they bother to do so at all.

Remember, don’t give up! Don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Online marketer, consultant, trainer, and author. Find affiliate tips and advice from experts with more than a decade of online experience at Six Figure Program. Or, learn about news, events, and training tutorials from Ben Moskel.

Sometimes working with affiliate partners is a frustrating experience. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy jokingly refers to this type of thing as the “Sales Prevention Department.”

Even good affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately merchant partners fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser - also known as the “merchant” decides they want to have affiliates promote their products. Operating an affiliate program is a full-time job since it involves tracking, management, etc. Thus, the advertiser typically outsources theses tasks to a third party network.

For example, let’s assume that an advertiser decided to hire one of the big companies with a well-known brand to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $10 for a sale, the network may be taking $3.

It is difficult to cut out the ‘middle man.’ Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, large networks including do nothing to deserve their high fees.

That is why I prefer to work with the small mom and pop type networks. The big networks provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some suggestions on what to do if your application is denied:

1. Consider exploring an in house relationship with the desired company. You can usually find some contact information right on the company’s website. Sell your idea to them that by being transparent, e.g. you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. There are hundreds of smaller, and possibly more intimate networks. In Chapter 4 of The Online Entrepreneur - available at Barnes and Noble and Amazon - you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Contact the merchant via your network account. Then, try to get contact information that works so you don’t have to wait for the network to filter the messages and ‘get around’ to sending it along to the proper party. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser - if they bother to do so at all.

Remember, don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Internet marketer, consultant, trainer, and author. Find affiliate tips and advice from experts with more than a decade of online experience at Six Figure Program. Or, check out news, events, and training materials from Ben Moskel.

Related Blogs

• Related Blogs on conversion marketing
• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …

Sometimes working with affiliate partners is a frustrating experience. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy refers to this type of thing as the “Sales Prevention Department.”

Many affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately advertisers are not always eager to get new affiliates on board and fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser - also known as the “merchant” decides they want to have affiliates promote their products. Operating an affiliate program is a full-time job since it involves tracking, management, etc. Thus, the advertiser will then look for an affiliate network to operate their affiliate program.

For example, let’s assume that an advertiser decided to hire one of the big box companies to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $100 for a sale, the network may be taking $30.

Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, large networks including do nothing to deserve their high fees.

They provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some suggestions on what to do if your application is denied:

1. Consider exploring an in house relationship with the desired company. You can usually find some contact information right on the company’s website. Sell your idea to them that by being transparent, e.g. you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. In Chapter 4 of The Online Entrepreneur - available at Barnes and Noble and Amazon - you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Contact the merchant via your network account. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser - if they bother to do so at all.

Remember, don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Internet marketer, consultant, trainer, and author. Find affiliate tips and advice from marketers with more than a decade of online experience at Six Figure Program. Or, check out news, events, and training tutorials from Ben Moskel.

Related Blogs

• Related Blogs on conversion marketing
• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …

Sometimes working with affiliate partners is a frustrating experience. There are so many ways merchant partners drop the ball and unintentionally sabotage a potentially profitable relationship. Dan Kennedy refers to this type of thing as the “Sales Prevention Department.”

Even though there is a dark side to affiliate marketing, many affiliates with a quality website, decent or above average traffic, experience bewilderment when they are rejected by relevant affiliate partners.

Unfortunately advertisers are not always eager to get new affiliates on board and fail to see the potential in developing affiliate relationships. To understand this, first let me explain the nature of the affiliate relationships.

First, an advertiser - also known as the “merchant” decides they want to have affiliates promote their products. Operating an affiliate program is a full-time job since it involves tracking, management, etc. Thus, the advertiser typically outsources theses tasks to a third party network.

For example, let’s assume that an advertiser decided to hire one of the big companies with a well-known brand to handle their affiliate program. The large network then takes care of all the day-to-day managing activities of the program, such as tracking sales, issuing commission checks, etc.

In return for this work the affiliate network takes a cut of all the sales generated by its affiliates. For example, if you are getting paid $10 for a sale, the network may be taking $3.

It is difficult to cut out the ‘middle man.’ Affiliate networks are a necessary evil. You will discover that other than issuing your commission check, big networks often do nothing to deserve the high fees they charge their clients.

That is why I prefer to work with the small mom and pop type networks. The big networks provide zero support and often fail to recognize when good affiliates apply to join a program. In any event, here are some suggestions on what to do if your application is denied:

1. Consider exploring an in house relationship. You can usually find some contact information right on the company’s website. Explain to them that you have an affiliate site, how you plan on promoting their products, etc.

2. Consider joining other affiliate networks outside of the large well-known networks. There are hundreds of smaller, and possibly more intimate networks. In Chapter 4 of The Online Entrepreneur - available at Barnes and Noble and Amazon - you will find a large list of other networks. Often these networks have the same program or comparable programs.

3. Write an email to the merchant via your network account. You can usually contact the advertiser via the network. Just look for the merchant’s contact information in your affiliate account. This is probably a last resort type of thing because it may take up to a week for them to route your email onto the advertiser - if they bother to do so at all.

Remember, you have thousands of opportunities as an affiliate that do not rely upon a single program. Don’t give up! Don’t get too caught up on a specific program. There are likely similar offers available who are ready, willing, and eager to have you as their affiliate!

Ben Moskel is an Internet marketer, consultant, trainer, and author. Find affiliate tips and advice from experts with more than a decade of online experience at Six Figure Program. Or, check out news, events, and training tutorials from Ben Moskel.

Related Blogs

• Related Blogs on conversion marketing
• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …

Ask anyone doing business online and they’ll tell you that the most important ingredients to success are targeted web traffic and conversions. There are a variety of traffics you can use to improve your traffic, but traffic without conversions is useless. Today, I’m going to focus on improving your conversions by focusing on those individuals who have already taken the first step, signing up for your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

There are a variety of productive ways to utilize your list. Begin with an auto responder service. Auto responders allow you to set up an automatic communication stream that works twenty four hours a day seven days a week. You simply set up all of your communications in advance so that users, upon registering, are scheduled to receive emails at set intervals. This is ideal for moving potential customers through the decision making process.

The second way to make money from your list is to generate pre-sale emails. The concept of the pre-sale is to create interest and desire among prospective customers. When targeted emails are sent notifying individuals of a new release, they take notice. This also builds interest and anticipation. If you want to start earning large sales or affiliate commissions, consider using your list to pre-sell offers.

The third technique for levering your list is to build an even bigger list among a target audience. The good news about niche markets is that there are tight communities that openly share information, tools, and resources. Use your list as a viral tool to continue building your database of individuals who want to receive more information from you and learn about your products and services. This keeps you list fresh and relevant to your specific goals.

The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Looking for Internet marketing help? Take a look at our SEO consulting program. For answers to your most challenging questions, visit the Marketing Forum.

Related Blogs

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• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …
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Ask anyone doing business online and they’ll tell you that the most important ingredients to success are targeted web traffic and conversions. There are a variety of traffics you can use to improve your traffic, but traffic without conversions is useless. Today, I’m going to focus on improving your conversions by focusing on those individuals who have already taken the first step, signing up for your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to make money from your list is to generate pre-sale emails. The concept of the pre-sale is to create interest and desire among prospective customers. When targeted emails are sent notifying individuals of a new release, they take notice. This also builds interest and anticipation. If you want to start earning large sales or affiliate commissions, consider using your list to pre-sell offers.

The third technique for levering your list is to build an even bigger list among a target audience. The good news about niche markets is that there are tight communities that openly share information, tools, and resources. Use your list as a viral tool to continue building your database of individuals who want to receive more information from you and learn about your products and services. This keeps you list fresh and relevant to your specific goals.

The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Looking for Internet marketing help? Take a look at our SEO consulting program. For answers to your most difficult questions, visit the Marketing Forum.

Ask anyone doing business online and they’ll tell you that the most important ingredients to success are targeted web traffic and conversions. There are a variety of traffics you can use to improve your traffic, but traffic without conversions is useless. Today, I’m going to focus on improving your conversions by focusing on those individuals who have already taken the first step, signing up for your list.

Whether you own a web site or blog, making the most of your traffic by building a list, is the best strategy you can deploy. But building a list is only the first step in improving the conversion process. If you are unable to convert traffic to paying customers immediately, the next tool in your arsenal is the list. Collect names and emails through newsletters, free downloads, and other offers. Learn to utilize that list properly and you can improve your conversion rates significantly.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

Another way to use your list properly is to communicate pre-sell information about new products, services, or programs. By creating a sense of anticipation, your list will perform. Many products lend themselves to this type of list utilization. Although notification periods vary, letting you list know about upcoming events or products available for a limited time creates significant interest and leads to conversions. Don’t under estimate the power of pre-notification.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Looking for Internet marketing help? Take a look at our SEO consulting program. For answers to your most difficult questions, visit the Marketing Forum.

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• Related Blogs on conversion marketing
• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …
• Shawn C. Mason » Conversion Hub Pioneers True Performance Based …
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Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

If you’re already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have submitted questions and comments as being potential prospects. To improve conversion rates, you must focus on building your list from your traffic and utilizing that list effectively.

There are a variety of productive ways to utilize your list. Begin with an auto responder service. Auto responders allow you to set up an automatic communication stream that works twenty four hours a day seven days a week. You simply set up all of your communications in advance so that users, upon registering, are scheduled to receive emails at set intervals. This is ideal for moving potential customers through the decision making process.

The second way to make money from your list is to generate pre-sale emails. The concept of the pre-sale is to create interest and desire among prospective customers. When targeted emails are sent notifying individuals of a new release, they take notice. This also builds interest and anticipation. If you want to start earning large sales or affiliate commissions, consider using your list to pre-sell offers.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

If you’re not that far down the path of building a list, I advise you to start today. Using this list effectively will improve conversions significantly, generating a nice income stream over the long term. Be sure to utilize your list properly to be effective.

Looking for help with your online marketing? Learn about my exclusive SEO training program. For email and Internet marketing answers, visit the Internet marketing forum.

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• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …
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Succeeding online takes more than targeted traffic. You not only have to attract the right audience, but get them to convert in some way. Many people think that conversion are all about buying on the spot. The reality is that for many businesses, the key to conversion is not on site but rather through their list.

If you’re already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have submitted questions and comments as being potential prospects. To improve conversion rates, you must focus on building your list from your traffic and utilizing that list effectively.

The first way to leverage your list is with the use of an auto responder service. This type of service is ideal for anyone who wants to fully leverage their list with little effort. Auto responders work because they are automatic. You sign up for a service like Aweber and pre-load all of the messages you want registered users to receive. Once a user registers, they receive various emails at set intervals. This is the most powerful strategy for improving conversions available today.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity - purchases will ensue.

The third technique for levering your list is to build an even bigger list among a target audience. The good news about niche markets is that there are tight communities that openly share information, tools, and resources. Use your list as a viral tool to continue building your database of individuals who want to receive more information from you and learn about your products and services. This keeps you list fresh and relevant to your specific goals.

The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.

If you’re not that far down the path of building a list, I advise you to start today. Using this list effectively will improve conversions significantly, generating a nice income stream over the long term. Be sure to utilize your list properly to be effective.

Looking for online marketing help? Take a look at our SEO consulting program. For answers to your most difficult questions, visit the Marketing Forum.

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• Related Blogs on conversion marketing
• Conversion Hub Pioneers True Performance Based Conversion Marketing
• Improve Conversions by 20% with List Segmentation | SEO | SEM …
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