Website Marketing: What You Should Know Prior Getting Started (Part 1)
Part 1 of 4. Ten years ago, it cost thousands of dollars per year to host a Website. Now, hosting a Website costs just a few dollars per month. Today, businesses of any size can benefit from the growing spectrum of opportunities online.
Before going further, we need to define terms. First, Website marketing deals with Webpages and Websites, email, search engines and the Internet as the foundation of the World Wide Web. Businesses can sell services and goods via Website marketing by using these methods.
According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:
World Wide Web: A system of interlinked hypertext documents accessed via the Internet. With a Web browser, one can view Webpages that contain text, images, videos, and multimedia and navigate between them using hyperlinks.
These documents are served up via a web server, a computer program that accepts requests from the user’s browser and sends back the specified document or content. Web servers communicate with browsers via the HyperText Transfer Protocol (HTTP)
Web servers are located at IP addresses, globally unique groupings of numbers. For instance, the web server for google.com is located at 63.146.123.0. If the IP is your business’s difficult-to-remember physical address, its name is the more memorable detail which is seen more often.
Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.
The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.
If all of these terms are making your head spin, here is an example that might paint a clearer picture. Be sure to check out Parts 1-2 and 4.
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