A Website Survey Makes Sense
There are ample tools available to a webmaster to enable them to analyse website traffic and monitor the number of visitors, see what web pages have been accessed and even the length of time visitors spend accessing the website.
However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Was the website easy to use and did they find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?
Using web based surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors hears it straight from the horse’s mouth, no need to guess, just ask the visitors directly on how they found the web site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they arrive at the website?
- Are they interested in the website for business or pleasure reasons?
- Was the information they were looking for found on the website?
- How easy was it for them to navigate the website?
- Would they recommend the website?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey
