Chiropractic Marketing - Get New Patients From Social Media
Even established chiropractors have seen a slowdown in their business because of today’s economic crunch. Threatened with financial jeopardy, many are looking for new, updated marketing tactics that set their practice apart from the same old marketing techniques used by others in the industry.
Times have changed dramatically over the last 3 years and so has the communication dynamic. The learners will adapt and prosper while the learned will suffer severe economic consequences because of dinosaur ways of thinking. If you are one who looks to stay on the cutting-edge of new marketing and technology then you take action and establish a presence on social networks like Myspace, YouTube, and Facebook.
For the past few years, I have been teaching chiropractors and other professionals how to leverage the power of social media and see massive, real benefits in their businesses. I am the author and creator of a system that has literally transformed the chiropractic profession and the way practitioners are marketing themselves.
When I first starting using social networks, I knew that they held unlimited potential for generating tons of new patients and creating more interest in my business. I spent countless hours working on and perfecting a system that would consistently give me positive results.
As I observed other chiropractors on these sites, I noticed that their first instinct was to spam other people with basic advertising. The problem with this, of course, is that people hate spam. Not only that but spamming is actually against the user agreement on most of these sites, and when you are caught, you’ll be booted off their network. The best thing to do is find a marketing mentor who is already skilled at navigating Web 2.0. Very few people do this, either because they already think they know it all, or because they really don’t understand how important it is.
The key to marketing in social networks comes down to credibility. If people perceive you as trustworthy, normal, and friendly you will be welcomed as a ‘friend’. If however, you attack your contacts with a traditional marketing campaign, you will fail miserably. You must be able to give your contacts and friends something of value. Serious thought needs to be put in to the design of your profile page, and the kind of information you place on it. To compete in Web 2.0 your pages must be interesting, informative, and most importantly-fun
Similarly, video marketing has become enormously popular on YouTube. There are millions of videos on the site, and you are competing with some of the most interesting stuff ever captured on a camera. You don’t have to be Steven Spielberg, but there has to be some kind of thought put in to your video presentation.
Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time
