A Website Survey Makes Sense

Posted by timtim

There are many tools available to a webmaster to analyse website traffic, some free like Google’s Analytics that will allow them to monitor the number of visitors, see what pages have been accessed and the length of time visitors have spent accessing the website and a whole lot more.

However, despite the vast amount of detailed information that is available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or confusing? Was it easy to navigate the website and were they able to find the information they wanted?

A website may be generating sales but why are some people that visit the website not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Web based surveys provide webmasters with an accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, there is no longer any need to guess, just ask the visitors directly how they arrived at the site and if they were able to find what they were looking for.

With an online survey webmasters can find out:-

  • How often do people visit the website?
  • How did they discover the website?
  • Are they accessing the website for business or pleasure?
  • Was the information they were looking for found on the website?
  • How easy was it for them to navigate the website?
  • Would they recommend the website to others?

A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.

An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To avoid regular visitors from being canvassed every time they visit, the website can be configured so that they are only ever asked once.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

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This entry was posted on Sunday, June 28th, 2009 at 1:05 pm and is filed under business marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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