Article Marketing: Recession Proof Marketing That Works
Today’s job market is well literally — a mess! I advise everyone to have another source of income — and an online business is just the ticket for a lot of people. There is little you need to initially invest and you can stand to make a lot of money if you know what you are doing. Especially if you spend as little as possible on your marketing.
These are my suggestions for recession proofing your marketing if you are just starting out or if you are already in business but want to spend a little less money yet still see results.
1. Start Writing Articles
The #1 marketing tactic that costs you nothing and provides the best results when you know how you do it correctly is article marketing. It does not have to take you a zillion hours to do it and it is the absolutely a time-tested, proven method that works. Ask any online millionaire! I recommend starting with one article every two weeks.
2. Get Blogging
All online businesses should be hosting their own blogs. Delivering fresh content to your visitors and the search engines is a free and major way to ensure that new traffic continually flows to your site. Forget the other platforms, and build your blog using the Wordpress blogging platform. It’s free and is very robust. Both novices and pros use is with much ease and success.
3. Relationship Building
It’s important to build relationships online to grow your business. I usually like to do this by building relationships in person at conferences and networking events — but those cost big money. Not really the smartest idea during a tough economic time. Thank goodness that now we can use social media to build those relationships. I have found a lot of clients as well as JV partners via social media sites like Facebook and Twitter. I also like to talk to folks via email. Old school I know — but still effective.
4. Stop Buying Unessential Information
While I highly recommend to all of my clients that they invest in continual education, I also readily admit that it should only be information that you can afford at the time. I have invested thousands in information products, coaching programs, etc. but I also have done it during times when I could afford to do so. When I couldn’t - I didn’t. The same goes for your marketing. There are dozens of strategies you could try implementing, but many cost money (such as pay per click ads). Start with with the simplest strategies first that cost little to no money. My first recommendation is article marketing of course:-)
5. Abandon High Cost Marketing Tactics
If you are already in a few coaching programs. membership sites, or are running Google ads etc. - you may want to abandon all the tactics that are not working for you. Or that you haven’t gotten to yet. Or that are just out of your budget right now. It’s not necessary when there are cost-free solutions out there that may not work overnight — but absolutely will work for your business.
