Design That Works Could Help Your Business
At the heart of any marketing communications effort should be a respect for design that communicates clearly and effectively to bring you the results you are looking for, and your selected design agency should be familiar with all forms of visual media. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. This is even more important when it comes to 3D expressions of the brand such as brand environments, large displays, simple pop-up units or fully fledged exhibition stands.
Whether it’s uniquely different banner sign printing or exhibition stand design and custom built display solutions, you need to make a distinctive eye catching impression with an identity and execution that not only looks good in the medium it inhabits but is easy to erect and dismantle.
Central to all this is the initial corporate identity design. Aside from its creativity and how it captures the spirit of your proposition, how effectively it can be translated across all those myriad expressions will affect its longevity and the impact it will have. Something might look good on A4 print materials but may not be so wonderful when you enlarge it to use on exhibition graphics. Equally, any logo can be enhanced in an exhibition environment by the clever use of lighting that can generate a number of effects.
Portable Display Stands, Banners, Pop-ups, Modular stands and Shell Scheme Graphics all have their own unique requirements in terms of how robust they must be and how long they should last. Design that works will bear all those considerations in mind from the outset. Point of Sale Material, Window Graphics and Signage have similar marketing functions to fulfil, but have completely different lifetimes. These items need to be more durable and able to last far longer than is usual for temporary exhibition materials and with POS are often left unmanned and need to work entirely alone. They must therefore be considerably more robust than temporary graphics, whilst maintaining the same style ans sense of unity of corporate design as every other piece of marketing collateral.
